Nov
Tobacco Companies Are Accused of Covert Advertising on YouTube
The leading tobacco manufacturers could knowingly advertise cigarettes on YouTube. Using the Internet for advertising, tobacco companies were able to skillfully ignore the law, says a team of scientists from New Zealand.
Tobacco companies have found ways to circumvent the ban on video advertising of their . The leading cigarette manufacturers spread their ads on video portals, reported the BBC.
The researchers studied 163 video on the video portal YouTube. According to them, about 20 videos posted in the website are made very professionally.
The most popular brand on YouTube was Marlboro, which is owned by Philip Morris. According to the study, each video, in which there is this brand of cigarettes, was watched at least by 104,000 people. The most popular video with Marlboro was viewed by 2 million people. The next popular brands are L&M, Winston and Mild Seven.